Telfort, bubbles and happiness

Last week, the Dutch brand development agency VBAT unveiled the new brand identity for Telfort, one of the leading Dutch telecom providers. Telfort contacted VBAT and asked them to redo the whole visual identity to set themselves apart from the other telecom providers (T-Mobile, Ben, Hi, Vodafone, and KPN). The new look should reflect Telfort’s position as the aspiring, price-sensitive peoples’ champion within the sector.

The result is a logo made from two speech bubbles in reference to a conversation. When used in the whole branding package the speech bubbles get six different fresh and fruity colors.

They’ve also incorporated the bubbles into their website menu which works very well.

I like the way they use multi-colored graphics but I’m not sure if this is going to have the effect of brand recognition they want it to reach. But then again, I could be wrong…

 

Other than the colorful graphics, the identity also consist images of way too happy people doing all kinds of crazy stuff. You’ll see a woman using a leek instead of a phone, a young boy trying to listen to his calls through his dog’s head and a woman who has post-its sticked all over her and doesn’t really seem to know why.

Get your free RSS subscription now, or follow Dutch Inspired on Twitter.